Cognitive Framing Theory and Spiral or Silence Research Paper - 1

Cognitive Framing Theory and Spiral or Silence - Research Paper Example The thinking and all that matters in talking does involve framing. This is the basis of cognitive framing theory. According to Lakoff (2010), a single word defines not only the word, but it activates the frames by defining much about the system that is in it. However, frames do not work in solitude but they have a direct connection to all part of the brain including the emotional regions (Lakoff, 2010). This explains why people have different taste to different circumstances. The workings of the frame make it possible for some people to like football while other dislikes the same. Thus, it is how best a frame is internalized that explains the behaviors of individuals and emotional reactions to their surroundings. The political scene is one good example where systems of frames are vehemently used. Members of political parties share the political ideologies, and they all adhere to this course. Therefore, politician uses a language that point to specific ideological systems. The process they go through whether in party fundraising or conventional nomination informs their subconscious of the principle that they defend. The development of this political ideology frames explains the subsequent behaviors. Cognitive framing theory also argues that ideological language becomes a normal language as it unconsciously activates the brain of the ideas. Therefore, people cannot avoid framing, and they can only be strengthened or weakened. There are different frames and individual choose among the many in any given situation. Moreover, there are limited ways of changing frames. The thing that a person has made cognates in the brain can only relate to news set of frames that relate to the existing systems of frames (Lakoff, 2010). The changes need to be emotional and introduced through a communication system that must be sufficient, repetitive, and full of trust for the messengers. Negating frames tend to activate

Being a true disciple of Jesus Essay Example for Free

Being a true disciple of Jesus Essay A03. It is not possible to be a true disciple of Jesus in the modern world Do you agree? Christianity is a worldwide religion and this leads us to believe that it is possible to be a true disciple in the modern world. Modern Christians believe that they are called to follow the example Jesus set. They spend time discovering the teachings of Jesus from the bible and trying to put those teachings into practice. (Michael Keene). There are many examples of modern day Christians. Priests, Nuns and missionaries are examples of people who devote their whole lives to God. Oscar Romero was an archbishop in El Salvador where the government has constantly violated human rights. There are also many people living in poverty. Oscar spoke out about the government in sermons. In 1980 he was gunned down by four masked men. His last words were May Christs sacrifice give us the courage to offer our own bodies for justice and peace. I believe that Romero is an example of someone who followed Jesus example and was a true disciple. Many religious people take vows of poverty so that God is placed first above everything and that they do not get distracted by money. The Rich Man didnt take this vow. It is much harder for a rich person to enter the kingdom of God than for a camel to go through the eye of a needle. (10:25). Maximilian Kolbe was a polish Catholic priest who was arrested and taken to Auschwitz, one of the Nazi death camps, in 1941. After three weeks of dehydration and starvation, only four of the ten men were still alive, including Kolbe. During the time in the cell, he led the men in songs and prayer. One day the guards picked out a man to be tortured to death but Kolbe said take me instead. The cells were needed, and Kolbe and the other three were executed with an injection of carbolic acid in the left arm. His heroism echoed through the camp and in 1982 he was made a saint. He once said, My aim in life is to serve others. He sacrificed his life for another and put God at the centre of his life. This makes his out to be a true disciple. Corrymeela is a peace group on the Antrim coast in Northern Ireland. The community is made up of Protestants and Roman Catholics. They live together, work together and worship together. It is a place where people can meet to discuss their differences in an atmosphere of mutual respect and trust. I think the people involved with Corrymeela are good modern day disciples. However, there are many challenges that make being a modern day disciple difficult. War, hatred and violence make it very hard to love our neighbour and forgive. The event of the world trade centre collapsing due to a terrorist attack on September 11th is an example of a difficult time to forgive. 2992 people were killed due to this attack. We live in a consumerist society were the emphasis on wealth is great. This can lead to injustices and selfishness. It distracts Christians from living a Christian life and makes it difficult for them to be true disciples. Years ago there wasnt any trading on a Sunday leaving more time for prayer and worship. Nowadays most shops are open from 1pm to 6pm this leaves little time for the people who work to pray and worship. It has an impact on our Christian lifestyle. Modern moral challenges such as abortion are unchristian. Many women have this procedure done to remove a foetus from their womb. People see this as a form of murder and that it is immoral. I believe it to be possible to be a true disciple of Jesus in the modern world, although it is very difficult as there are many obstacles in the way. Christians today still see it as being their duty to spread the Good News of Jesus Christ to others. This may be by doing missionary work or more simply by living out the Christian life and being an example for others.

Effectiveness of Persuasive Messages on Reader Actions

Effectiveness of Persuasive Messages on Reader Actions Effectiveness of the persuasive message ELM (Petty Cacioppo, 1986) is practical to explain the capability of the persuasive message of â€Å"The partys over† TAC advertisement regarding road safety Melody Lam Abstract Driving attitude of driver is one of the critical factors for road safety, â€Å"The partys over† TAC Advertisement on TV to promote road safety and drive for target audiences attitude change. The advertisement is aimed at stimulating the conscious thinking of target audience and it leads the target audience to evaluate the media messages through their central route with medium fear of being stopped and caught by Traffic Police Force in series of daily situations of target audience, penalty or suspension of driving license to stimulate the target audiences conscious thinking to change their attitude in order to comply with the demand for no violation of alcohol level, drug and speed limit of Australia. Adult male and young female are the target segment of the TAC advertisement Assistant Commissioner of the Traffic Policing provided statement to clearly state the Australia regulations for road safety, the regulations are being reinforced and governed by the well-equipped profes sional almost everywhere and round the clock while you are on the road, it induces that chance of not being caught is much closed to none. The effectiveness of the key messages of the advertisement were very persuasive and the effectiveness of the TAC advertisement is explaining by the EML it can be explained by the Elaboration Likelihood Model (ELM; Petty Cacioppo, 1986). ELM (Petty Cacioppo, 1986) is practical to explain the capability of the persuasive message of â€Å"The partys over† TAC advertisement regarding road safety Social psychology is the field of studying how human being’s cognition, consciousness, perception and attitude are influenced by the direct or indirect affection of external sources (Allport, 1985). Methodical discussions of theories of persuasion can be searched from Aristotles Rhetoric in Ancient Greeks. Hugh amount of scholars had devoted decades of academic life in experiments of persuasion with defined models and theories in social psychology field scientifically in the recent century. Numerous schools of thoughts with scientific studies have contributed to the understanding of persuasion in term of psychological processes and the Elaboration Likelihood Model (ELM; Petty Cacioppo, 1986) of persuasion is the selected topic for review and discussion. The effectiveness of the selected TAC advertisement is being evaluated and analysed with the underlying principles and variables of EML. A lot of researchers have conducted experiments regarding attitude change were based on t he Elaboration Likelihood Model (ELM; Petty Cacioppo, 1986), because this multi-process theory of persuasion has fully stated the reaction and related affection of the subject by different variables adequately (Petty et al., 2001). This essay is reviewing the effectiveness of the selected TAC advertisement in changing target audiences attitude in road safety aspects. The â€Å"partys over† TAC advertisement has been selected for evaluation and analysis. Several well respected social psychological models would be discussed and applied for explaining the effectiveness of the TAC advertisement with research evidence, models and theories supported the findings of the effectiveness of the TAC advertisement. In persuading adult male and young female audience, the evaluation and analysis would be conducted for the 60-sec TAC advertisement with the EML and research evidence to support the deployment of media message through the applied source, message and audience factors as well as casting of actor and actress and experts message at the end. Starting from mid of 1990’s, TV has been selected as the major advertising channel by proper authorities of Australia and New Zealand to reduce the happening of traffic accidents (Donovan, Jalleh, Henly, 1999; Tay, 2001). Negative affection of driving attitude, such as fatal and serious damage, has played the major role to strive for the change of drivers’ behaviours and attitude in New Zealand (Tay, 2001, 2005). In most of the countries, especially Australia and New Zealand, negative affection and unpleased outcome were applied to promote road safety. Due to the negative affection was the main theme to promote road safety frequently, people had the feeling and perception that the negative affection was the effective mean for improving road safety. As the advertising with positive encouragement to promote the right driving attitude was not usually applied, people had perceived that the effectiveness of positive encouragement was less than negative affection messages (Lewis, Watson, White, Tay, 2007). The selected TAC advertisement aimed to change the attitude of automobile drivers of target segment about the consequences of violation of road safety regulations in Australia. This essay evaluated the variable factors of TAC advertisement for promoting road safety through TV advertisements to the high accident rate segment with the research evidence to support the agreement that the TAC advertisement is effective in persuading adult male and young female audience to change their attitudes to the road safety issue. This essay stated that psychological research evidence suggests that the Elaboration Likelihood Model (ELM; Petty Cacioppo, 1986) is useful for explaining the effectiveness of â€Å"The partys over† TAC advertisement in persuading viewers of adult male and young female to alternate their attitudes regarding road safety aspect. Hogg and Vaughan (2014) defined that attitude is an end deliverable of syndication of belief, rational reaction, emotion, attitude and behaviour with respect to society’s major incidents, matters, groups or symbols. Also, attitude is a common thinking or response or perception regarding other human being(s), matter or incident either good or bad. Hogg and Vauhan (2014) stated that attitude change is a major alteration of human being’s attitude, also, the persuasion process take into account of communicator, medium and audience as the essential elements. Attitude change can evolve and make person to do something different from current attitude and practice, also, persuasive communication is an influential message with the purpose to alternate the target subject’s associated attitude and behaviour (Hogg Vaughn, 2014). Hogg Vaughn (2014) stated that there are 3 general variables involved in persuasion communications that can lead to attitude change those are source, message and audience factors. In source factors, expertise, popularity and attractiveness and speed rate are the key source factors. In message factors, perceived manipulation, linguistic power and fear are the key messages factors. In audience factors, self- esteem, distraction, age and when the argument in a message is of high quality. Brinol Petty (2008) stated that successful persuasion is induced by recording the actual alternation of the target subject’s attitude to the expected direction. Regarding variable, it refers to any characteristic of the source, message, target subject or communication mean that can be different in a provided persuasion environment (Brinol, P. Petty, R. E. (2008). Persuasion variables can change in volume of information processing and influence thinking or influence subject’s confidence regarding those thinking as well as act as disputes or proof or alternate attitudes by providing obvious hints and catechist, also, any provided variable, either portion of the source, information, subject or factor, is able to provide in these roles (Brinol, P. Petty, R. E. (2008). Regarding the video of TAC advertisement is the effective communications mean for delivering the simple message of road safety issues, target segment gets no way to escape from violation of the traffic regulation in Australia. Chaiken and Eagley’s (1983) compared the degree of effectiveness of showing messages through the communication means of video, sound as well as written article forms. This has obvious implications for advertising. Which has more impact on consumer: television, radio or printed media? It depends. If the message is simple, as much advertising is, the probable answer is: > video> audio > written. The moderating variable in this context is the relative ease or difficulty of comprehension required of the audience. If the points of a message require considerable processing by the target, a written medium is likely to be best. Readers have the chance to go back at will, mull over what is being said and then read on. If the material is quite complex, then newspa pers and magazines can come into their own. However, there is an interesting interaction with the difficulty of the message. When the message was facile to interpret by target subject, Chaiken and Eagley (1983) found that a videotaped presentation brought about most opinion alternation. When the message was hard to interpret, presenting the subject matter in writing form would be more effective than video or audio forms. The TAC advertisement projects medium degree of fear to target segment, it takes the audience to process the message through their central route with conscious thinking in persuading them to change their attitudes to punishment of toll, fine and suspension of driving license. EML is practical for explaining the effectiveness of the message and the production elements of the TAC advertisement . According to Keller and Block (1995) and in line with dual-process models of information processing when fear is at a very low level an audience may be less motivated to attend to the message because the message does not sell out sufficiently the harmful consequences of an act. As fear builds up and stimulates interest and it draws the subject’s attention to what is happening. However, a very frightening presentation of an idea may arouse so much anxiety even a state of panic, that we become distracted, miss some of the factual content of the message and are unable to process the informa tion properly or know what to do (Hogg Vaughan, 2014). In the TAC advertisement, Australian male adult and young female were chosen as the actor and actress due to the audience factor, audience of the similar kinds with similar attitude and act would project themselves into the role of TAC advertisement easily. Assistant Commissioner of the Traffic Policing provided statement to clearly state the Australia regulations for road safety and the regulations were being reinforced by the Police Force in Australia. Expertise was deployed to strengthen the persuasion for road safety by complying the regulations in Australia. EML is practical for explaining the effectiveness of the message and the production elements of the TAC advertisement. The communicator variable affects the acceptability of persuasive messages. Other source attributes engage a portion in whether the subject will take or not accept (Hogg Vaughan, 2014). Expertise, trustworthiness and status are the key source factors that have positive impact on persuasion. When a high credibility source is deployed as one of the variable for message delivery, a credible communicator becomes very effective in inducing to attitude change. The ELM states that attitude change via persuasion happens through either central processing route or peripheral route (Petty Cacioppo, 1986). Which type of the processing route to be run through would be based on the characteristic of message content, also the subject’s influential reaction and response to the message content would make the determination of the route selection (Petty Cacioppo, 1986; Petty Wegener, 1999). When the subject is stimulated by the message content at the high level, the central processing route would be applied, but when the subject is stimulated by the message content at the low level, the peripheral processing route would be the way to go (Petty Cacioppo, 1984). Also, central processing generates attitudes that are much more long lasting than peripheral processing (Petty Cacioppo, 1986; Petty, Haugtvedt, Smith, 1995). Gariffin (2006) described the differences between HSM and ELM, ELM states that there are central route and peripheral route for message and information processing, both routes are related to the principles for explaining attitude change. When the subject is willing to think through the message, the message is processed by the central route and on the other hand, when the subject does not think through the message thoroughly and take the easy way out in response to the message according to the simple hints. The route processing for persuasion are based on the level of thinking processing involved in evaluating the message, when it is at the highest degree of thinking process, central route processing is deployed. So, if the subject takes the lower degree of thinking process for the message content, peripheral route processing is deployed, especially for those messages with less degree of importance from the subject perspective (Griffin, 2006). In Australia, car accidents due to bad driving habits are the major contributor of road safety issues. Male adult and young female are the target segment, which contributes to the major portion of traffic accidents due to the affection of alcohol, drug and speeding. Punishment of toll, fine and suspension of driving license as fear factor was deployed for TAC advertisement, the TAC Advertisement delivered a medium degree of fear to target segment, it tracked the audience to process the message through their central route with conscious thinking in persuading them to change their attitudes. Mr. Bob Hill, Assistant Commissioner of Road Policing, represented the high variable credibility for strengthening the persuasion to comply with the road safety regulations in Australia. â€Å"The Partys Over† TAC advertisement presented the theme regarding the party and deployed sound and video message for persuading drivers to change their attitudes to road safety. Police force is well-equ ipped with advanced equipment. Straws as the breathalysers, which are the alcohol level testing equipment, lollipops as the drug testing kits, music background with party imagery, and those variables deliver the message to target subject that this is the unpleasant and displeased â€Å"Party† that Australian wants. Psychological research evidence suggests that ELM is useful for explaining the effectiveness of the TAC advertisement in persuading adult male and young female audience to change their attitudes to the road safety issue. References Andrews, J. R. Shimp, T. A. (2000) Effects of involvement, argument strength, and source characteristics on central and peripheral processing of advertising. Psychology Marketing, 7(3), 195-214. Cauberghe, V., Pelsmacker, P. D., Janssens, W. Dens, N (2009). Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptance. Accident Analysis Prevention, 41(2), 276-285. Dotson, M. Hyatt, E. M. (2000). Religious Symbols as Peripheral Cues in Advertising: A Replication of the Elaboration Likelihood Model. Journal of Business Research. 48 (1), 63-68. Lewis, I, Wasti, K. M. (2008) An examination of message-relevant affect in road safety messages: Should road safety advertisements aim to make us feel good or bad? Transportation Research Part F: Traffic Psychology and Behaviour, 11(6), 403-417. Petty, R. E. Brinol, P (2008). Psychological Processes Underlying Persuasion: A Social Psychological Approach. Diogenes, 55(1), 52-67. doi:10. 1177/0392107087917 Petty, R. E. , Heesacker, M. Hughes, J. N (1997). The elaboration likelihood model: Implications for the practice of school psychology. Journal of School Psychology. 35 (2), 107-136. Phillips, R. O., Ulleberg, P Vaa, T (2011). Meta-analysis of the effect of road safety campaigns on accidents. Accident Analysis Prevention, 43(3), 1204-1218. Scholten, M (1996). Lost and found: The information-processing model of advertising effectiveness. Journal of Business Research. 37 (2), 97-104. Sibley, C. G. Harre, N. (2009). The impact of different styles of traffic safety advertisement on young drivers’ explicit and implicit self-enhancement biases. Transportation Research Part F: Traffic Psychology and Behaviour. 12(2), 159-167. The Party’s over (2012, November 21). Retrieved from Transport Accident Commission of Victoria in Australia web site: http://www. tac. vic. gov. au/road-safety/tac-campaigns/tac-latest-campaigns#thepartysover Vaughan, G. M. Hogg, M. A. (2014) Social Psychology (7th. Ed. ), Frenchs Forest :Prentice-Hall Whitlock, F. A. (1969). Traffic accidents and the psychiatrist. Australian and New Zealand Journal of Psychiatry, 3(3), 116-118. Appendix

Lorraine Hansberrys A Raisin In The Sun Essay -- essays research pap

The play depicts the feelings and thoughts of the people of their time. Their feelings are different then what we see today in our lives. The family had to deal with poverty and racism. Not having enough money and always being put down because of the color of their skin held them back from having a lot of self-respect and dignity. I think that Mama was the one who had the most pride and held the family together. Ruth was being prevented from having a baby because of money problems, Walter was bringing him self down by trying to make the liquor store idea work. Once Mama decided to buy the house with the money she had received, Walter figured that he should further go on with the liquor store idea. Then, when Walter lost the money, he lost his dignity and tried to get some money from the â€Å"welcome party† of Cylborne Park. Mama forced him to realize how far he went by making him show himself to his son how low he would go. But he showed that he wasn’t susceptible to the ways the racism created. Raisin In the Sun Dreams can be seen in many ways. A dream could be something you had in the night that seems so real, or a dream could be your fantasy, where everything is going your way. The last type of dream is something that has more of a deep sense and plays an important role in your life. The type the dream the Younger family had. Each individual had their own hopes and anticipated something. Walter and his chance to be big and important with his liquor store, Beneatha and becomin...

Assessment Tool Analysis

Assessment Tool Analysis NUR/440 Assessment Tool Analysis Nursing has evolved throughout the years to become more than a job, it is a profession. Jean Watson developed her own theory in the late 1970s because she believes there was something missing from the profession. Jean Watson believes that nursing is a profession that allows the caregiver and the person cared for an opportunity to provide care on a basis that involves the mind, body, and spirit, which are the three parts of being. Watson’s carative factors allow the nurse and patient to relate on a more personal level.These carative factors are used as a guide for providing nursing care. To name but a few, they are: Faith/Hope: â€Å"being authentically present, and enabling and sustaining the deep belief system and subjective life world of self and the one-being-cared-for† (Carative factors, 2003, p. 51). Expressing positive and negative feelings: â€Å"being present to, and supportive of, the expression of posi tive and negative feelings as a connection with deeper spirit of self and the one-being-cared-for† (Carative factors, 2003, p. 51).Sensitivity to self and others: â€Å"cultivation of one’s own spiritual practices and transpersonal self, going beyond ego self, opening to others with sensitivity and compassion† (Carative factors, 2003, p. 51). Existential-Phenomenological-Spiritual forces: â€Å"opening and attending to spiritual-mysterious and existential dimensions of one’s own life-death; soul care for self and the one-being-cared-for† (Carative factors, 2003, p. 51). There are several tools that assist health care providers in the assessment process.One tool is the Coping Resources Inventory for Stress (CRIS). â€Å"CRIS is designed to measure a person’s coping resources, including personal behaviors, attitudes, and beliefs, in addition to physical being† (Weinberg, 2012, para. 1). The CRIS scale has been valid when predicting illne sses, distress, and satisfaction. The inventory is made up of several hundred questions, which are broken down into several categories and can be time consuming. This scale can be used on any population but results are not easily attained without specific equipment.This inventory can be taken by anyone who is at a seventh grade level or higher. According to Weinberg (2012), the user cannot gain information or understand about scales’ item content as a basis for learning about the meaning of each scale score (Coping Resources Inventory for Stress, para. 10). This assessment tool would not be beneficial to a nurse in a hospital setting. The Derogatis Stress Profile (DSP) is also another assessment tool. It is a â€Å"multidimensional psychological self-report scale which serves as a screening and outcome measure of stress† (Shirley, 2012, para. ). The DSP is in the form of a questionnaire and is easily given. This tool can be used on any population and the validity of th e test is questionable, but more research should be obtained. There is a manual for using this tool, but the reliability is not available. The DSP would be better used for study and research projects rather than an assessment guide for nurses. The third tool is the Perceived Stress Scale (PSS). â€Å"The PSS is not a diagnostic instrument, but it is proposed to make comparisons between individuals’ perceived stress related to current, objective events.The higher the degree of PSS score indicates the higher risk factor for some disorders† (Al kalaldeh & Abu Shosha, 2012, p. 45). This test should be given to a population with a high school education at least. It also can be given to any population group. This test can be taken in minutes and is easy to score and make a determination. This test appears to be valid and is not costly. This would be a helpful assessment tool for nurses in a hospital setting. These three tools can help determine stressors and their levels in the Hispanic population.The PSS would be the more convenient choice for a quick glance at current stressors in patient’s daily living. The nurse would have instant scores, versus the DSP and CRIS, which take longer to take and receive scores. The nurse would better be able to address patient concerns and modify the plan of care according to the patients needs. We as nurses do reflect on experiences as we interact with our patients daily. It is crucial to sympathize with the patient to give the patient what he or she needs, whether it be listening, educating, or just holding hands.Subjective and objective data are very important in maintaining a nurse/patient relationship. Allowing the patient to hope and encourage them to reach out to others makes a difference in their state of wellbeing. Health care professionals have realized how important the unity of the body, mind, and spirit are to the healing process. All three determine the sense of wellness that a patient feels when all are in harmony with each other. Watson believes that if we can connect with our patients on a personal level and be able to reflect on the patient’s feelings, then we are capable of providing care.Nursing is much more than administering medications, making sure the patient has eaten and is clean and dry. Nurses have to provide a deeper side of their self to be successful in reaching all of the patient’s needs. As a nurse, I believe that by following Watson’s theory, this allows others to see what their strengths and weaknesses are, and how they can make necessary changes to become a caring healthcare provider. I have learned in my own career as a nurse that by not opening up and willing to care for the whole being, I am acting as a robot with no feeling.I have seen how my patients open up and am more relaxed when they can sense genuine care from me. When I am conscious of how I am feeling and how I am responding to my patient, I can provide a more caring att itude. It is important to be aware of my surroundings and consider my patient’s feelings of his or her environment. Watson challenges the health care providers to examine their self. She encourages nurses to reflect on our own humanity and spirituality. The transpersonal caring allows healthcare providers the ability to look into oneself and reflect upon.The Caring moments allows the health care provider to be on the same level as the one being cared for. Encouraging one-self to look at every aspect of providing care can make nursing a rewarding profession. References: Al kalaldeh, M. T. , & Abu Shosha, G. M. (2012, July). Application of The Perceived Stress Scale In Health Care Studies. International Journal of Acaemic Research, 4(4), Cara, C. (2003). A Pragmatic View. International Journal for Human Caring, 7(3), 51. Retrieved  from  http://ehis. bscohost. com/ehost/pdfviewer/pdfviewer? vid=4&hid=3&sid=9d27d7da-2ca9-43f3-a9b9-b2942816f737%40sessionmgr4 Shirley, M. C. (2 012, Month Day). Derogatis Stress Profile. Mental Measurements Yearbook. Retrieved from http://ehis. ebscohost. com/eds/detail? sid=1cf3c146-2540-421a-9d73-9962c69118c1%40sessionmgr115&vid=34&hid=3&bdata=JnNpdGU9ZWRzLWxpdmU%3d Weinberg, S. L. (2012, Month Day). Coping Resources Inventory for Stress. Mental Measurements Yearbook. Retrieved from

Population Growth and Movement in the Industrial Revolution

Population Growth and Movement in the Industrial Revolution During the first Industrial Revolution, Britain experienced massive changes- scientific discoveries, expanding gross national product, new technologies, and new buildings and structure types. At the same time, the population changed- it grew in number, became more urbanized, healthier, and better-educated. There is evidence for some in-migration of the population from the rural areas and foreign countries as the Industrial Revolution got underway. But, while the growth was certainly a contributing factor in the revolution, providing the vast industrial expansion a workforce it urgently needed, the revolution also worked to increase urban populations too. Higher wages and better diets brought people together to meld into new urban cultures. Population Growth Historical studies indicate that between 1700 and 1750, the population of England stayed relatively flat, with little growth. Precise figures dont exist for the period before the establishment of a nationwide census, but it is clear from existing historic records that Britain experienced a demographic explosion in the latter half of the century. Some estimates suggest that between 1750 and 1850, the population in England more than doubled. Given that the population growth occurred when England experienced the first industrial revolution, the two are likely connected. People did relocate from the rural regions into large cities to be closer to their new factory workplaces, but studies have ruled out sheer immigration as the largest factor. The population increase came from internal factors, such as changes in marriage age, improvements in health allowing more children to live, and an increase in the number of births. More and Younger Marriages In the first half of the 18th century, Britons had a relatively late age of marriage compared to the rest of Europe, and a large percentage of people never married at all. But suddenly, the average age of people marrying for the first time fell, as did the rates of people never marrying, which ultimately led to more children. The birth rate in Britain also rose to out-of-wedlock births. As young people moved into the cities, they met more people and increased their chances of matches over sparsely populated rural areas. Although estimates of the precise percentage of real term wage increase vary, scholars agree that it rose as a result of growing economic prosperity, allowing people to feel comfortable starting families. Falling Death Rates Over the period of the industrial revolution, the death rates in Britain began to fall and people began to live longer. This might be surprising given that the newly crowded cities were rife for disease and illness, with an urban death rate higher than the rural areas, but overall health improvements and a better diet (from improved food production and wages to buy it) offset that. The rise in live births and drop in death rate has been attributed to a number of factors, including the end of the plague (this happened too many years before), or that the climate was altering, or that hospitals and medical technology had made advances such as smallpox vaccines. But today, the increase in marriage and birth rates is held to be the main reason for the sheer growth in population numbers. Spreading Urbanization Technological and scientific developments meant industries were able to build factories outside of London, and so multiple cities in England became increasingly larger, creating urban environments in smaller centers, where people went to work in factories and other mass places of work. The population of London doubled in the 50 years from 1801 to 1851, and at the same time, the populations in the towns and cities across the nation blossomed as well. These areas were frequently bad as the expansion happened so quickly and people were crammed together into tiny living spaces, with dirt and disease, but they were not poor enough to stop the lengthening of the average lifespan. It was the industrial revolutions population movement which began the era of the urban population, but the continued growth within the urban environments can be more justifiably credited to birth and marriage rates within those environments. After this period, the relatively small cities were no longer relatively small. Now Britain was filled with many huge cities producing enormous quantities of industrial products, products and a way of life soon to be exported to Europe and the world. Sources Clark, Gregory. Chapter 5 - the Industrial Revolution. Handbook of Economic Growth. Eds. Aghion, Philippe, and Steven N. Durlauf. Vol. 2: Elsevier, 2014. 217-62. Print.de Vries, Jan. The Industrial Revolution and the Industrious Revolution. The Journal of Economic History 54.2 (2009): 249–70. Print.Feinstein, Charles H. Pessimism Perpetuated: Real Wages and the Standard of Living in Britain During and after the Industrial Revolution. The Journal of Economic History 58.3 (2009): 625–58. Print.Goldstone, Jack A. Efflorescences and Economic Growth in World History: Rethinking the Rise of the West and the Industrial Revolution. Journal of World History 13.2 (2002): 323–89. Print.Kelly, Morgan, Joel Mokyr, and Cormac Ó Grda. Precocious Albion: A New Interpretation of the British Industrial Revolution. Annual Review of Economics 6.1 (2014): 363–89. Print.Wrigley, E. A. Energy and the English Industrial Revolution. Philosophical Transactions of the Royal Soci ety A: Mathematical, Physical and Engineering Sciences 371.1986 (2013). Print. Wrigley, E. A, and Roger Schofield. The Population History of England 1541–1871. Cambridge: Cambridge University Press, 1989. Print.

Cover Letter Example

Cover Letter Example Here is an example cover letter written in response to an advertisement in the newspaper. Before taking a look at the letter, read through the cover letter tips and useful key phrases to use in your own cover letters. Tips for Writing Cover Letters Always refer to the exact position for which you are applying.  Refer to how you found the position.Point out those aspects of your career which you feel are especially important.Dont point out too many of your qualifications. Youve enclosed your resume for that purpose.  Refer in a positive way to a future interview. Dont be shy about stating that youll follow-up.   Referring to the Position I am writing to you in response to your advertisement for...I would like to apply for the position of ...Im interested in applying for ... Pointing Out Important Qualifications As you can see from my enclosed resume, my experience and qualifications match this positions requirements.I would like to point out... immediately upon his return.During ...., I improved (furthered, extended, etc.) my knowledge of...,I was responsible for ... Referring to Future Interview I look forward to an opportunity to speak with you in person.  I look forward to speaking with you personally.  I look forward to discussing how I can ... Cover Letter Example 2520 Vista AvenueOlympia, Washington 98501April 19, 2001 Mr. Bob Trimm, Personnel ManagerImporters Inc.587 Lilly Road Dear Mr. Trimm: I am writing to you in response to your advertisement for a Legal Assistant specializing in Port Regulatory Law, which appeared in the Seattle Times on Sunday, June 15. As you can see from my enclosed resume, my experience and qualifications match this positions requirements. I especially would like to point out that I graduated Cum Laude from The University of Tacoma and was hired directly upon graduation due to my expertise in port authority regulations. During the four years that I worked for Shoreman and Co., I further deepened my knowledge of the fast-changing regulatory laws in our state. My employer also thought highly enough of my abilities to promote me to head legal researcher after my first year of employment. I look forward to an opportunity to personally discuss the position with you. I will call you within the next five days to arrange an interview. Sincerely, Kenneth Beare Enclosure:

To Kill a Mockingbird Essay Example

To Kill a Mockingbird Essay Example To Kill a Mockingbird Paper To Kill a Mockingbird Paper She has accomplished this by incorporating various language techniques conveying the appropriate tone to the reader. These techniques are short sentences (creating suspense/drama), repetition ( for enforcement), direct speech in dialogue (gives reader a connection to story), distinctive vocabulary (to tell reader about the character and attitudes), contrast of dialogue (to show different attitudes in a tuition), descriptive language (appeals to emotions to present the feeling of the current atmosphere). In this passage, the ideas that she communicates to the reader are the transition of Gem from a boy to a man, the strength and influence of a childs pure innocence shown by Scout, and to reveal the essential goodness in a person that is shrouded by racism and prejudice. The overall scene was portrayed using very descriptive language and short sentences. There are various examples of descriptive language in this scene as it is incorporated through the entire scene. The Macomb Jail was the most venerable and hideous of the countys buildings and no strangers would ever suspect that It was full of naggers shows the views of society at the time suggests that naggers would live in a place that was even worse than the Jail even though the Macomb Jail was described as the most hideous part of the town. Starkly out of place In a town. The Macomb Jail was a miniature Gothic Joke one cell wide and two cells high , there was a smell of stale whisky and pig-pen Eye were sullen looking, sleepy-eye d men , Chunks of descriptive language are Integrated to describe the feeling of the scene and to give the feeling of the atmosphere which Is tense, dark and cold. Short sentences used as well, the dusty cars came In from the Meridian Highway. Nobody got out gives the reader a feeling of great suspense. In this scene, Harper Lee uses a cold though subtle tone. She expresses the Idea of a boy growing Into a man when Gem Is ordered to go home but refuses to. Instead of existing to his father Like a child does, Gem Insists to stay alongside Tactics not petulantly but with maturity. Harper Lee shows this translation using repetition and direct speech. Repetition Is used when Gem refuses to go home. Gem shook his head was used twice when Gem was told to go home and finally he said steadily, I into going. This repetition of refusing to go made the Idea apparent that Gem was aware of Tactics situation and Is afraid of his safety; which exhaled his maturity from Ewing a child. To Kill a Mockingbird By Jennet and hideous of the countys buildings and no strangers would ever suspect that it was described as the most hideous part of the town. Starkly out of place in a sleepy-eyed men , Chunks of descriptive language are integrated to describe the feeling of the scene and to give the feeling of the atmosphere which is tense, dark and cold. Short sentences used as well, the dusty cars came in from the Meridian In this scene, Harper Lee uses a cold though subtle tone. She expresses the idea of a boy growing into a man when Gem is ordered to go home but refuses to. Instead of listening to his father like a child does, Gem insists to stay alongside Tactics not petulantly but with maturity. Harper Lee shows this transition using repetition and direct speech. Repetition is used when Gem refuses to go home. Gem shook his head going. This repetition of refusing to go made the idea apparent that Gem was aware of Tactics situation and is afraid of his safety; which exhibited his maturity from

Movie review (runaway jury) Essay Example | Topics and Well Written Essays - 250 words

Movie review (runaway jury) - Essay Example The hearing of any legal case takes place after the process of selecting a jury is successful. In the movie, ‘Runaway Jury, the process of selection is tampered with by a series of manipulations. Most importantly, the jury is asserted if it is discerned to be honest and does not deem of favoring the plaintiff or the defendant. However, the defendant’s attorney makes efforts to tamper with the process of selecting a consortium of jurors who will act in favor of the defendant’s position in the case. The law provides that a manipulated jury does not qualify to foresee or even issue any verdict before it is termed as clear from ill motives (Kovera, Margaret & Brian 35). In the movie, the sobriety and purity of the jury be opposed by the ill motives by one of the jurors, Nick Easter. According to the law, if either of the lawyers representing the plaintiff or defendant believes or speculates feasibility of the jurors to have prejudiced objectives vis-Ã  -vis the case, he or she ought to request the judge to dismiss the jury. In the movie, a similar situation arises. Consequently, the lawyer remains cornered by the challenge posed by Fitch, a jury consultant, concerning the stand to make. However, the law provides that only a manipulation free jury can issue a cognizant and acceptable verdict in a legal

Econ Project Statistics Example | Topics and Well Written Essays - 250 words

Econ - Statistics Project Example imilarly, the variable with a positive coefficient such as demo which is 118.3667 implies that an increase of 1 on the x-axis causes the value on the y-axis change by 118.3667. T-statistics aim at determining whether the mean of one set of data differs from the average of another set. According to the T-statistic output, the variable price, end cap and natural have a negative value of T-statistics and therefore they are not statistically significant to the model and this makes the value of R- squared to be 0.416237. Since the three variable with a negative value are not important in the model we remove them and the adjusted value of R-squared reduces to 0.397912, this implies that the variables of the model are more accurate and less correlated. F-statistic is a test of the relationship of different variables that differs in variability. The F-statistic of 22.71486 is the significant difference between the variables that remained after removing the ones with a negative

Financial overview Essay Example | Topics and Well Written Essays - 250 words

Financial overview - Essay Example For this purpose, the raw material will be collected on a donation basis from the general public through online and off line advertisement, and designers and artists would be recruited from the target customers to convert that raw material into products. Therefore, the initial investment on the collection of raw material would be negligible, and most of the investment would be spent on the setting up of retail and flag shops, and the development of websites and other online platforms for interaction between the customers and the business owner. The business is aimed to be launched in three cities simultaneously. The overall budget is estimated to be around $50,000. The following is the chart representing the breakdown of the budget for the venture: The fluctuation in the exchange rate of the currency as regards foreign currency is a major determinant when choosing international markets for the launch and operation of businesses. The Japanese market is quite volatile in this regard (Reuters, 2011); it is determined that the Japanese Yen has gone from  ¥76 to  ¥84 in relation to U.S. dollar in the past six months this year (Reuters, 2011). This is a great increase on the price of the dollar, of more than ten percent (Reuters, 2011), and is testament of a relatively unstable business environment. Multi national companies hesitate to invest in a market with currency values fluctuating in the values of more than one percent (Reuters, 2011). To counter this risk of business failure, GAAFE would wait till the launch time coincides with the highest currency value so that maximum profits could be attained. If a low value

Mandating Nurse-Patient Ratios Research Paper Example | Topics and Well Written Essays - 750 words

Mandating Nurse-Patient Ratios - Research Paper Example Once out there, the nurses would have to use their political influence and legislative power to determine which policies when put in place would be most effective One of the policies that would be vital is knowing where and when to reach out to masses of people. Once established, they should concentrate on creating awareness to citizens on their main areas of concerns and of how it will serve to benefit both parties. They should then take time and perform regular visits until the message has been passed on convincingly and effectively. Once knowledgeable on the topic, the citizens would then be in a position to agree with the nurses. Choosing an influential figure with a better understanding on the societal problems as well as one whom citizens can relate easily with would also be beneficial (Moss, 2000). Understanding their main agendas as well as sticking to the subject matter at the local level would enable the leaders of the committee to stay focused. This would also be instrumental in ensuring that the citizens get a full understanding of the legislative process. Creating such an enabling environment clears any doubts whatsoever that any citizen has and places them in a better position. At the state level, communicating with individuals would require for instance setting up committees that deal with them on say a weekly basis by scheduling meetings. Meeting places such as parks and malls would be effective joints for giving out communicae concerning the legislation process. Issuing flyers, brochures or creating adverts would be some of the measures the nurses would use in ensuring that citizens are fully educated on the topic. Once well endowed, citizens would be better placed in providing support to the nurses and the legislation process (Nagelkerk, 2005). Additionally, the nurses would create more awareness at their places of work through giving out the information to patients who come for treatment. They could also encourage the patients

Open System Approach to Organizations Essay Example | Topics and Well Written Essays - 1250 words - 1

Open System Approach to Organizations - Essay Example The company will be used as a case study to answer the questions in the subsequent paragraphs. An open approach system to organization implies that an organization interacts with its outside environment, which in turn influences the structure and operations of the organization. The fact that an open system interacts with the outside environment implies that an organization is an open system should always adapt to changes in the environment. For a long time, Icy Foods Ltd. has been operating on informal basis judging, by the way, operations are loosely divided into five departments with no clear-cut framework. Moreover, the company used to accept orders with less or no regard to quality or quantity specifications of the product. This lack of organization explains why the company lacked customers from major supermarket chains. The other apparent misgiving that characterized Icy Foods Ltd. is the lack of clear division of labor and specialization. This fact is inherent in the way the company conducts job rotations (Weiner, 2002). Job rotation is not a good concept because it does not give the employees the chance to gain experience in a given line of duty. The fact that the company did not embrace quality and efficiency in its operations negatively affected its business performance. Before the takeover by Megastores Plc., the company had adopted an organic organization structure in managing the various operations. The management, prior to the takeover, operated an open-door policy. The management was keen on hearing employee’s ideas on new products and operational improvements. There was also a flexible approach to handling employees’ issues such as working hours and leave. After the successful takeover, the management came up with a raft of new changes that were more bureaucratic as opposed to the organic system that the management had used to all along.

Jury Trials and Plea Bargaining Essay Example | Topics and Well Written Essays - 1000 words

Jury Trials and Plea Bargaining - Essay Example Some of these issues have been addressed through a variety of initiatives but the perception still persists that a judicial system that is skewed towards the mighty, the rich and the influential have a built-in bias against the poor litigants and other members belonging to the lower strata of society. The view is that justice is not blind, instead, there is a tiered or layered dispensation of justice which favors the elite of this country and disregards the rights of the common poor people. As they say, justice delayed is justice denied, as the rich can exploit the loopholes in the system, hire the best lawyers and use all the means and devices to delay a trial by numerous postponements and appeals. This is the prevailing view today, which requires government action to remedy this bad situation in order to improve the administration of justice and restore the people's faith in the system. Discussion Court administration falls under the rubric of public administration and many people do try to improve its efficiency through various reforms and initiatives. Judges and the other court personnel, both at the trial and appellate tribunals, try hard to find new ways to process the cases more speedily through more efficient use of both judicial time and court facilities to avoid the so-called litigation crisis increasingly seen today and experienced by litigants (Swanson & Talarico, 1987, p. 40) which should translate to a smoother functioning and avoid these costly delays. The judicial administration has previously persistently resisted attempts at reforms due to a prevailing view that judicial independence is paramount regardless of however it works with the other government agencies, mainly the police, in the administration of justice. Its independence is a stumbling block at introducing reforms because any attempt to do so is interpreted or easily misunderstood as undue interference in the so-called separation of powers doctrine, it being the co-equal branch of th e other two branches of government, the executive and the legislative. This view has slowly changed over the years, as there is now an increasing realization that the sheer number of cases, both civil and criminal, have swamped the courts. This has necessitated a good number of initiatives which shifted the focus from adjudicative to administrative justice. De-clogging the courts – one good way to clear the courts is to prevent many less serious cases from even reaching the formal court system by dealing with it as early as possible while it is still in the pretrial stage. This is achieved by a number of ways like diversionary schemes, arbitration, mediation, plea bargaining and administrative penalties in an assembly-line manner which is utilitarian in nature, as contrasted to the previous rights-based theories of justice like the human rights and due process issues which are both inefficient, prone to delays and expensive (King, 2009, p. 186) because of economic considerati ons which trumped social considerations due to chronic budget deficits and other fiscal constraints today. Many of the rights of the accused are seen to be causing excessive delays, like the right to be presumed innocent, right to an attorney, right to remain silent, right to post bail and the right to file an appeal.

Mandating Nurse-Patient Ratios Research Paper Example | Topics and Well Written Essays - 750 words

Mandating Nurse-Patient Ratios - Research Paper Example Once out there, the nurses would have to use their political influence and legislative power to determine which policies when put in place would be most effective One of the policies that would be vital is knowing where and when to reach out to masses of people. Once established, they should concentrate on creating awareness to citizens on their main areas of concerns and of how it will serve to benefit both parties. They should then take time and perform regular visits until the message has been passed on convincingly and effectively. Once knowledgeable on the topic, the citizens would then be in a position to agree with the nurses. Choosing an influential figure with a better understanding on the societal problems as well as one whom citizens can relate easily with would also be beneficial (Moss, 2000). Understanding their main agendas as well as sticking to the subject matter at the local level would enable the leaders of the committee to stay focused. This would also be instrumental in ensuring that the citizens get a full understanding of the legislative process. Creating such an enabling environment clears any doubts whatsoever that any citizen has and places them in a better position. At the state level, communicating with individuals would require for instance setting up committees that deal with them on say a weekly basis by scheduling meetings. Meeting places such as parks and malls would be effective joints for giving out communicae concerning the legislation process. Issuing flyers, brochures or creating adverts would be some of the measures the nurses would use in ensuring that citizens are fully educated on the topic. Once well endowed, citizens would be better placed in providing support to the nurses and the legislation process (Nagelkerk, 2005). Additionally, the nurses would create more awareness at their places of work through giving out the information to patients who come for treatment. They could also encourage the patients

Jury Trials and Plea Bargaining Essay Example | Topics and Well Written Essays - 1000 words

Jury Trials and Plea Bargaining - Essay Example Some of these issues have been addressed through a variety of initiatives but the perception still persists that a judicial system that is skewed towards the mighty, the rich and the influential have a built-in bias against the poor litigants and other members belonging to the lower strata of society. The view is that justice is not blind, instead, there is a tiered or layered dispensation of justice which favors the elite of this country and disregards the rights of the common poor people. As they say, justice delayed is justice denied, as the rich can exploit the loopholes in the system, hire the best lawyers and use all the means and devices to delay a trial by numerous postponements and appeals. This is the prevailing view today, which requires government action to remedy this bad situation in order to improve the administration of justice and restore the people's faith in the system. Discussion Court administration falls under the rubric of public administration and many people do try to improve its efficiency through various reforms and initiatives. Judges and the other court personnel, both at the trial and appellate tribunals, try hard to find new ways to process the cases more speedily through more efficient use of both judicial time and court facilities to avoid the so-called litigation crisis increasingly seen today and experienced by litigants (Swanson & Talarico, 1987, p. 40) which should translate to a smoother functioning and avoid these costly delays. The judicial administration has previously persistently resisted attempts at reforms due to a prevailing view that judicial independence is paramount regardless of however it works with the other government agencies, mainly the police, in the administration of justice. Its independence is a stumbling block at introducing reforms because any attempt to do so is interpreted or easily misunderstood as undue interference in the so-called separation of powers doctrine, it being the co-equal branch of th e other two branches of government, the executive and the legislative. This view has slowly changed over the years, as there is now an increasing realization that the sheer number of cases, both civil and criminal, have swamped the courts. This has necessitated a good number of initiatives which shifted the focus from adjudicative to administrative justice. De-clogging the courts – one good way to clear the courts is to prevent many less serious cases from even reaching the formal court system by dealing with it as early as possible while it is still in the pretrial stage. This is achieved by a number of ways like diversionary schemes, arbitration, mediation, plea bargaining and administrative penalties in an assembly-line manner which is utilitarian in nature, as contrasted to the previous rights-based theories of justice like the human rights and due process issues which are both inefficient, prone to delays and expensive (King, 2009, p. 186) because of economic considerati ons which trumped social considerations due to chronic budget deficits and other fiscal constraints today. Many of the rights of the accused are seen to be causing excessive delays, like the right to be presumed innocent, right to an attorney, right to remain silent, right to post bail and the right to file an appeal.

Wegmans Essay Example for Free

Wegmans Essay Core competencies are the things that give a company one or more competitive advantages, in creating and delivering value to its customers in its chosen field. Also called core capabilities or distinctive competencies. It can be composed of different elements such as superior quality, customer services, innovation, team building, flexibility and responsiveness, etc. Firstly, Wegmans has a better customer service. Wegmans focus on customer service, their goal is to build an emotional connection with their customer. Wegmans give a college scholarship for both its full and part-time employees to locations around the world to learn about or to locate new and unique sources of foods. Wegmans employees have a rich knowledge can give a better support for their customer. Secondly, Wegmans has a good team building. Wegmans instituted a host of employees-friendly benefits such as profit-sharing and full medical coverage. Also, Wegmans’ annual salaries for full-time workers and hourly wages for part-time workers are among the highest in the industry. The result is Wegmans generous pay scale and its consistent listing as one of the 100 best companies to work for also attracts quality workers. Those strategies can build a sense of belonging of the employees. Thirdly, Wegmans has an innovation idea. For example, Wegmans built a 300-seat cafà © in their first store in Rochester, New York, a concept that was unheard of in 1930. Fourthly, Wegmans can provide a high quality product to customer. Because of Wegman employees have a rich knowledge of the food, they can locate a high quality supplier to Wegmans and provide some better product to customer. Finally, Wegmans has a good flexibility and responsiveness. For example, Wegmans employees can explain 500 varieties of cheese to customer, which types of crackers to serve them on, and which wines go best with them. Wegmans employees can give different suggestion to customer depend on what the customers needs.

Minor injury and Illness Assessment in the Community

Minor injury and Illness Assessment in the Community Rebecca Bastow In the following assignment I am going to analyse and evaluate a case of Acute Otitis Media shown in appendix one, by discussing the pathophysiology behind this condition and how important the role of history-taking is as well as, the clinical presentation and the probable examination findings. To further support my findings of the condition I am going to including the special tests that are needed to confirm my diagnosis. Through the utilisation of appropriate evidence, I am going to justify and formulate my treatment plan and referral pathway, taking into consideration the ethical, medico-legal and professional responsibilities relating to the case. Acute otitis media (AOM) can be referred to as the presence of inflammation in the middle ear with possible effusion, its associated signs and symptoms are rapid in onset (Munir and Clarke, 2013, p. 27). It is evidenced that more than seventy-five percent of cases commonly affects young children under the age of ten, particularly those who are effected by passive smoking, attend nursery and are formula-fed. It is said to have a greater prevalence in males than females (Edwards and Stillman, 2006, p. 129 -137). Consequently, children have a horizontal, less acute angle and shorter Eustachian tube which makes it easier for bacterial enter and more difficult for fluid to move. However, normally it is collapsed but opens with swallowing and positive pressure (Nair and Peate, 2013, p. 565 -566). The recurrence of this infection can cause serious complications such as hearing loss, tympanic membrane perforation, infrequently it can lead to mastoiditis, facial nerve paralysis, sinus thrombo sis, and meningitis (Kivi and Yu, 2016). The presentation in adults and older children is usually reported as earache whereas, young children they may rub and pull on their ear or may present generic symptoms such as fever, continual crying, poor feeding, cough and restlessness at night. Signs and symptoms that are common in AOM consist of red, cloudy or bulging tympanic membrane, pain, pyrexia, headache, tinnitus, nausea and vomiting, reduction in hearing, malaise and otalgia (National Institute for Health and Care Excellence, 2015). Eustachian tube is situated at the anterior wall of the middle ear to the lateral wall of the nasopharynx and therefore, anatomically connects to the throat and palatine tonsil. Thus, allowing the infection to effect anything that is located in the connected pathways. AOM is a common condition that can be triggered by upper respiratory tract infections (twenty-five percent) either via bacteria or viruses (Nair and Peate, 2015, p. 157). Commonly, it is a virus that is responsible for the infection and is usually self-limiting. Although, other inflammatory conditions can have similar outcomes. Inflammation of the nasopharynx can spread up to the medial end of the Eustachian tube, forming stasis which in turn changes the pressure in the middle ear, relative to ambient pressure (Johnson and Hill-Smith, 2012, p. 34 -35). This level of stasis can result in bacteria settling in the space of the middle ear via the straight pathway from the nasopharynx (Nair and Peate, 2013, p. 565 -566). The prominent causes are reflux, blowing something into a body cavity or aspiration. The bodys natural reaction to acute inflammatory responses is recognised as vasodilation, leukocyte invasion, exudation, phagocytosis and local immunological responses in the middle ear (Nair and Peate, 2015, p. 157). It is said that viral based infections that target and harm mucosal linings of the respiratory tract may assistance bacterias ability to become pathogenic in the nasopharynx, Eustachian tube and the middle ear cleft. Viral infections have been understood in regard to its part in the pathogenesis of AOM yet, it is still not understood what actual role they play (Waseem, M, 2016). Immunology activity can play a vital role in the occurrence of AOM and its results. The nasopharynx also has an important role in the development of AOM, its lymphoid tissues provide a form of protection against pathogens by obstructing their attachment to surfaces of the mucosa (National Institute for Health and Care Excellence, 2015). There are numerous medico-legal considerations to bear in mind in Annas case due to her only being sixteen years of age (appendix one). The fundamental issue is whether she has mental capacity, it is an act designed to protect those who may lack the mental capacity to make their own decisions on their care and treatment. Which applies to individuals aged sixteen and over (NHS Choices, 2015). Individuals have to be given help to make a decision themselves and the information should be in a format that they can understand easily. If someone makes what is believed to be an unwise decision, they should not be treated as lacking capacity. Treatment and care given to those who lack capacity should be the least restrictive of their rights and freedoms (GOV UK, 2005). Mental capacity is determined by if there is an impairment, disturbance in the function of their mind or brain, as a result of a condition, illness or other external influences. And by whether theses consequently make the indiv idual unable to make specific decisions when they have to. Individuals may lack capacity to make specific decisions but have the capacity to make others (Quality Care Commission, 2016). It can also fluctuate with time, they may lack capacity at one point in time, but may be able to make the same decision at a later point. To be deemed to have mental capacity they must, understand the information pertinent to the decision, retain the information and use the information in the process of making that decision (NHS Choices, 2015). The capacity to consent to treatment has a controversial stance in under sixteen year olds. However, Gillick competence expresses that any child under the age of sixteen can consent, if they have sufficient understanding and intelligence to be capable of making a decision when required (Ministry of Ethics, 2014). This refers to the assessment undertaken by doctors to establish if a child under sixteen is deemed to have to capacity to consent for treatment in the absence of parental or guardian consent. The routine assessment of competence should be suitable for the childs age (NHS Choices, 2016). It could be argued, what is deemed to have sufficient for understanding and intelligence. In Annas case this does not directly apply because she is over that age nonetheless, the transferability is feasible. Children sixteen and over are deemed to have capacity by law and can consent or refuse treatment. If a child sixteen or over is believed to lack capacity, an assessment of capacity to consent needs to be carried out and documented (Quality Care Commission, 2016). Once valid consent to treatment has been attained it should be recorded as evidence, valid consent is where the medical professional has given the child, parents or both the applicable information about the purpose of treatment, as well as risks and possible alternatives (Department of Health, 2009). It is still good practice to provide parents with information however, consent needs to be sought from the child and the extent of information shared should be deliberated (Quality Care Commission, 2016). In regard to safeguarding concerns, information can be shared with parents without consent. Decisions made in the best interest for the individual, regarding care and treatment can be made anyone involved in caring for them, re latives, friends, and any attorney appointed (NHS Choices, 2016). As soon as I had consent from Anna or both Anna and her parents I would take a detailed history from her such as, when the pain started, pain score, characteristics of the pain, whether it is radiating anywhere, any allergies, medical conditions, current medication and social factors (appendix one). A thorough history is critical as it helps establish; potential treatment plans, possible safety netting features, rules out red flags or differential diagnosis (appendix two) which are all grounded on the findings from the physical assessment and special tests (Kavanagh, S, 2015). From observation, examination and palpation; it was recognised that her tonsils red and swollen, her head was inclined to right but was walking normally, otoscopy reviled that the tympanic membrane was cloudy and bulging slightly and her palatine and pre-auricle lymph nodes appeared tender (Douglas et al, 2013, p. 297 -314). The baseline observations showed that she had no significant temperature and all others observations were with normal parameters (appendix one). To support my diagnosis and exclude potential red flags indefinitely I would carry out some special auditory tests. The first type of hearing loss is conductive; this is a problem conducting sound waves along the path of the ear. It can occur anywhere from the outer ear, middle ear or, tympanic membrane (Munir and Clarke, 2013, p. 11). Sensorineural is the other type of hearing loss, in which the cause is situated in the inner ear, the cochlea or in the vestibulocochlear nerve (cranial nerve VIII), (Munir and Clarke, 2013, p. 11). A simple test to establish the level of hearing loss is the Voice test. By observing and engaging in conversation with the patient it is easy to recognise if you need to raise your voice to be heard clearly. A whisper test would help you gain greater perception of their hearing loss (Munir and Clarke, 2013, p. 13). A more complex and effective test that is greatly used is the Tuning fork test (Burkey et al, 1998). Within this there is two further tests, the first is called the Weber test (appendix three). This is where the tuning fork is hit on a surface to make it vibrate, then the base is placed on the middle of the patients forehead and then ask the patient where they hear this sound. It is normal for the patient to hear it in both ears except those with conductive hearing loss or unilateral sensorineural hearing loss, then it is better heard in one ear (Douglas et al, 2013, p. 303). The Rinnes test (appendix three) should conclude that the sound was louder beside the external aud itory meatus than on the mastoid process this is because air conduction is greater than bone (Rinnes positive), (Munir and Clarke, 2013, p. 13). This test is conducted by placing the vibrating fork on the mastoid process and then the patient reports when they can no longer hear it. The fork is then placed approximately two centimeters away from the external auditory meatus and asked if they can hear it, the patient then reports when they can no longer hear anything (Douglas et al, 2013, p. 303). However, if the patient informs you that the sound is louder on the mastoid process this means bone is the better conductor of sound (Rinnes negative) and applies to conductive deafness (Munir and Clarke, 2013, p. 13). A false negative Rinnes test can occur when hearing is very poor in one side, when the fork is placed on the mastoid process of the poor ear the sound can be conducted through the skull and projected to the good ear (Douglas et al, 2013, p. 303). To manage people with initial presentations of AOM paracetamol or a nonsteroidal anti-inflammatory drugs for instance, ibuprofen is used to treat pain and fever. It is evidenced that both of them are effective in relieving pain in children with AOM, and have few adverse effects when the suggested doses are used (Nair and Peate, 2015, p. 157). For the majority of people with AOM a non-antibiotic method is used, this is where they assure patients that antibiotics are not needed and that they make little difference to symptoms. Antibiotics may also have adverse effects and contribute to antibiotic resistance (Munir and Clarke, 2013, p. 23). A delayed antibiotic prescribing strategy could also be utilised, where they advise patients to commence antibiotics if within four days their symptoms do not improve or if they get substantially worse (Johnson and Hill-Smith, 2012, p. 34 -35). Immediate antibiotics should be given to people that have AOM and are; systemically unwell but admission is not needed, at the risk of complications due to existing diseases, those whose symptoms have continued for four or more days and not getting better, children under the age of two with infection in both ears and children with discharge in the canal or tympanic perforation (National Institute for Health and Care Excellence, 2015). A five-day co urse of amoxicillin is the first-line of treatment if antibiotics are required. Whereas, people that are allergic to penicillin have erythromycin or clarithromycin as alternatives (Munir and Clarke, 2013, p. 23). Amoxicillin is shown to be more effective than erythromycin or clarithromycin against the probable pathogens involved in AOM (National Institute for Health and Care Excellence, 2015). A Cochrane systematic review showed that was no respectable evidence for the routine use of antibiotics in the treatment of AOM in children (Venekamp et al, 2013). Although antibiotics showed to have a statistically significant decrease of children experiencing pain with AOM between day two and seven compared the placebo, eighty-two percent of the childrens symptoms spontaneously improved. It was concluded that the benefits and potential harms of antibiotic treatment must be evaluated, taking into account adverse effects and the possibility of resistance (Venekamp et al, 2013). However, the evidence exposed that they were the most effective against children under two with bilateral AOM, or with both discharge and AOM regardless of age. For the majority of children with mild AOM, an observational method seems acceptable (Venekamp et al, 2013). Another systematic review of the treatment of AOM in children found that compared with short course antibiotics, long courses reduced short-ter m treatment failure, but had no advantages in the longer term in comparison with short courses (Kozyrskyj et al, 2015). Consequently, to manage and treat Annas AOM I would treat her pain with paracetamol or ibuprofen taking into consideration of any allergies and her asthma. I would establish if she has taken ibuprofen before and whether there were any problems. The evidence above shows this condition to be self-limiting and that antibiotics have no significant effect in this condition. It is shown that the public have the most contact with the NHS via general practices, NHS England estimated that approximately one million people access their general practice each day (Comptroller and Auditor General, 2015). The number of direct and telephone contact with patients grew (15.4 percent) throughout all clinical staff in general practices between 2010 and 2015. During that period, the average patient list expanded by ten percent (Baird et al. 2016). It is evident that the non-emergency services like these are being sought by those with conditions that are not serious or life threatening. NHS Direct received roughly 4.4 million calls in 2011 and 2012, 2.7 million calls were made between 2012 and 2013 to NHS 111 and in 2007 and 2008, around 8.6 million calls were received by the GP out-of-hours services (National Institute for Health and Care Excellence. 2014). In Annas case of AOM it is evident that she is asymptomatic, the spread of infection has clearly tracked down from the nasopharynx, Eustachian tube, throat, tonsils to the palatine and pre-auricle lymph nodes. It directly corresponds with the physical assessment and the initial history of the conditions presentation therefore, ruling out a differential diagnosis. The no antibiotic framework above is evidently effective, I have concluded that an analgesic (paracetamol) or nonsteroidal anti-inflammatory (ibuprofen) approach would be adapted and advised to manage Annas pain. This also demonstrates the importance of history taking as Anna has only had these symptoms for two days, indicating that this treatment is the most appropriate. It is apparent that Anna does not require hospitalisation so I would need to leave her with the appropriate safety netting in place. Thus, if she was at home or at school when the incident occurred and her parents or teacher were present and content with mo nitoring her, I would leave the same advice as shown above. I would also advice Anna to go and see her GP if her symptoms worsen or persist for four or more days. It is documented that general practices are well-versed in the management of these non-urgent conditions if they develop or worsen. Similarly, it is evidence that the public are aware of which service to pursue if they experience any similar acute conditions. These actions would only be taken once the red flags were ruled out through the tests and assessments conducted above. In summary acute otitis media is usually a self-limiting condition that resolves by itself without the input of antibiotics subsequently, it is likely that Anna will not need any further involvement form any other healthcare professional. References (2017). Differential Diagnosis. Available: https://online.epocrates.com/diseases/3935/Otitis-media/Differential-Diagnosis. Last accessed 25-01-17. Baird, B., Charles. A., Honeyman. M., Maguire, D. and Das, P. (2016). Understanding pressures in general practice. Available: https://www.kingsfund.org.uk/sites/files/kf/field/field_publication_file/Understanding-GP-pressures-Kings-Fund-May-2016.pdf. Last accessed 25-01-17. Burkey, J, Lippy, W, Schuring, A and Rizer, F. (1998). Clinical Utility of the 512-Hz Rinne Tuning Fork Test. Available: https://www.mm3admin.co.za/documents/docmanager/6e64f7e1-715e-4fd6-8315-424683839664/00023361.pdf. Last accessed 17-01-17. Comptroller and Auditor General. (2015). Department of Health and NHS England: Stocktake of access to general practice in England. Available: https://www.cqc.org.uk/sites/default/files/20151008%20Brief%20guide%20-%20Capacity%20and%20consent%20in%20under%2018s%20FINAL.pdf. Last accessed 27-01-17. Department of Health. (2009). Reference guide to consent. Available: https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/138296/dh_103653__1_.pdf. Last accessed 23-01-17. Douglas, G., Nicol, F and Robertson, C (2013). Macleods Clinical Examination. 13th ed. Edinburgh: Elvsevier. P. 297 -308. Edwards, C and Stillman, P (2006). Minor Illness or Major Disease? The clinical pharmacist in the community. 4th ed. London: Pharmaceutical Press. p. 129 -137. GOV UK. (2005). Mental Capacity Act 2005. Available: http://www.legislation.gov.uk/ukpga/2005/9/pdfs/ukpga_20050009_en.pdf. Last accessed 28-01-17. Johnson, G and Hill-Smith, I (2012). The Minor Illness Manual. 4th ed. London: Radcliffe Publishing Ltd. p. 25 -41. Kavanagh, S. (2015). History Taking. Available: http://patient.info/doctor/history-taking. Last accessed 28-01-17. Kivi, R and Yu, W. (2016). Acute Otitis Media. Available: http://www.healthline.com/health/ear-infection-acute. Last accessed 19-01-17. Kozyrskyj, A., Klassen, T., Moffatt, M and Harvey, K. (2015). Short-course antibiotics for acute otitis media. Available: http://onlinelibrary.wiley.com/doi/10.1002/14651858.CD001095.pub2/full. Last accessed 29-01-17. Ministry of Ethics. (2014). Common Law: Gillick V West Norfolk AND Wisbech Area Health Authority 1984-5. Available: http://www.ministryofethics.co.uk/index.php?p=7q=2. Last accessed 20-01-17. Munir, N and Clarke, R (2013). Ear, Nose and Throat at a Glance. Oxford: Wiley Blackwell Publishing Ltd. p. 22 -27. Nair, M and Peate, I (2013). Fundermentals of Applied Pathophysiology: An essential guide for nursing and healthcare students. 2nd ed. Oxford: Wiley Blackwell. p. 565 -566. Nair, M and Peate, I (2015). Pathophysiology for Nurses at a Glance. Oxford: Wiley Blackwell Publishing Ltd. p.155 -157. National Institute for Health and Care Excellence. (2014). NATIONAL INSTITUTE FOR HEALTH AND CARE EXCELLENCE SCOPE: Service delivery and organisation for acute medical emergencies. Available: https://www.nice.org.uk/guidance/gid-cgwave0734/resources/acute-medical-emergencies-in-adults-and-young-people-service-guidance-final-scope2. Last accessed 18-01-17. National Institute for Health and Care Excellence. (2015). Otitis media acute: Scenario: Acute otitis media initial presentation. Available: https://cks.nice.org.uk/otitis-media-acute#!scenario. Last accessed 20-01-17. National Institute for Health and Care Excellence. (2015). Otitis media acute Summary. Available: https://cks.nice.org.uk/otitis-media-acute#!topicsummary. Last accessed 20-01-17. NHS Choices. (2015). What is the Mental Capacity Act? . Available: http://www.nhs.uk/Conditions/social-care-and-support-guide/Pages/mental-capacity.aspx. Last accessed 30-01-17. NHS Choices. (2016). Consent to treatment Children and young people . Available: http://www.nhs.uk/Conditions/Consent-to-treatment/Pages/Children-under-16.aspx. Last accessed 21-01-17. Quality Care Commission. (2016). Brief guide: capacity and competence in under 18s. Available: https://www.cqc.org.uk/sites/default/files/20151008%20Brief%20guide%20-%20Capacity%20and%20consent%20in%20under%2018s%20FINAL.pdf. Last accessed 20-01-17. Venekamp, RP., Sanders, S., Glasziou, PP., Del Mar, CB and Rovers, MM. (2013). Antibiotics for acute otitis media in children (Review). Available: http://onlinelibrary.wiley.com/doi/10.1002/14651858.CD000219.pub3/pdf. Last accessed 18-01-17. Waseem, M. (2016). Acute Otitis: Pathophysiology. Available: http://emedicine.medscape.com/article/994656-overview. Last accessed 25-01-17. Appendix 1 Patient: 16-year-old woman called Anna PC: Pain in right ear HPC: Anna has had pain in her throat and right ear for the last two days and describes feeling under the weather. SOCRATES- Site Pain in throat and right ear. Onset last 2 days. Character- sharp pain in ear throat feels scratchy. Radiation some radiation down towards neck. Associated symptoms No systemic signs. Ear feels full and patient describes difficulty hearing. Timing constant. Exacerbating/Relieving factors- none. Severity- 4/10 PMH: Mild asthma, brought on by exertion. Anna had a number of ear infections when she was younger but hasnt had any for at least two years. DH: Salbutamol PRN Allergies: Elastoplast- Contact dermatitis Alcohol/Smoking: Anna reports drinking occasionally with her friends but does not smoke. Occ H: Student SH: Lives at home with her parents and younger brother (12). O/E: OBS: T: 37.2C, P: 85 reg, RR: 12, BP: 110/75, SpO2: 98% room air Walking normally, with head inclined to the right. Examination of the external ear is normal; palatine and pre-auricle lymph nodes tender; tonsils red and swollen; tympanic membrane cloudy and bulging slightly. In analyse and evaluate the case by discussing the pathophysiology of the condition and how this relates to the history-taking, clinical presentation and likely examination findings, including any special tests that may be required to diagnose the condition. You should then formulate a treatment plan and referral decision justified by critical analysis, taking the ethical, medico-legal and professional responsibilities of the case into account. Appendix 2 Differential Diagnosis of Otitis media Disease/Condition Differentiating Signs/Symptoms Differentiating Tests Otitis media with effusion Typically, the middle ear effusion is asymptomatic. On otoscopy these patients have an effusion of any color, air fluid levels, or bubbles with normal tympanic membrane landmarks. Myringitis These patients may have no symptoms attributable to the middle ear. On otoscopy there is erythema and injection of the tympanic membrane in the neutral position without other features of otitis media Mastoiditis There is edema, erythema, and tenderness over the mastoid process. Diagnosis is clinical based on history and examination. A CT scan may be warranted if symptoms are severe (to exclude abscess formation) or if the diagnosis is uncertain. Cholesteatoma Patients may present with painless otorrhea and hearing loss. Opacification of the tympanic membrane may lead to a misdiagnosis of AOM. Diagnosis is based on the history and clinical findings. Imaging is rarely necessary. (2017). Differential Diagnosis. Available: https://online.epocrates.com/diseases/3935/Otitis-media/Differential-Diagnosis. Last accessed 25-01-17. Appendix 3 Special Auditory Tests (2015). Rinne-Weber. Available: http://wikige.wikia.com/wiki/Rinne-Weber. Last accessed 25-01-17.

King Khafre Seated Essay -- Egyptian Art Egypt History

King Khafre Seated Egyptian art is infamous across the world - classified by the monumental pyramids, and the Sphinx. Although these are both valid forms of Egyptian art, they do not make up the entire artistic history of the country. On the contrary, perhaps the most replicated example of classic Egyptian art, from the Old Kingdom, can be found in their rendering of the human form. An interest in portraiture developed early in Egypt. (Gardner, 75) Whether painted on pottery, or cut into rock, the figures all had notably Egyptian characteristics. "The seated statue is one of only a very small number of basic formulaic types employed by the sculptors of the Old Kingdom." (Gardner, 75) The statue of King Khafre Seated , from the fourth dynasty of the Old Kingdom, 2520 - 2492 BCE, was created by an unknown artist in the smooth permanence of graywacke stone. Although the statue is currently at the Metropolitan Museum of Art as number 56 in the Special Egyptian Exhibition, its true home is at the Egyptian Museum, in Cairo. The man being portrayed, King Khafre, ruled Egypt for approximately thirty years, during which he commissioned the single most recognizable monuments of Egypt, the a fore mentioned Pyramids at Giza and the Sphinx. These monuments of symmetry and solidity characterize the focus of popular architecture and sculpture from the Old Kingdom in Egypt. Two main devices used in Egyptian art from the fourth dynasty, that also help classify it, are a strive for naturalism and the use of sculpture in the round. In addition to the large burial monuments being built, portraiture became quite popular at this time in history. Paintings featuring humans used their own form of "sculpture in the round" by painting in ... ...ars after Khafre’s reign, the fourth dynasty was just the beginning. Monumental Egypt, although it existed in burial tombs before Khafre’s reign, truly became a traditional pattern in the fourth dynasty. Khafre’s seated ka statues were numerous and perhaps the beginning of the formulaic sculpting of Egyptian ka statues. The King Khafre Seated that is at the Metropolitan Museum of Art now is not only the best ka statue of Khafre in existence, but perhaps one of the best examples of classic Egyptian sculpture from the Old Kingdom. Bibliography 1. Tansey, Richard G., and Kleiner, Fred S., Gardener’s Art Through the Ages, Harcourt Brace and Company, Fort Worth, TX, 1996, tenth edition, volume II, pp 73 - 85. 2. The Metropolitan Museum of Art, Special Egyptian Exhibitian, no. 56. King Khafre Seated statue label. 5th Ave. and 82nd St. New York, NY.

Admissions Essay: I Wish to Study Medicine :: Medicine College Admissions Essays

Admissions Essay: I Wish to Study Medicine    I have not always wanted to be a physician like many people who apply to medical school; instead my decision to enter medicine has been the culmination of experience and self-discovery. When I was fifteen I was stricken with a cryptic illness. After several years of suffering and many doctors visits I was diagnosed with Systemic Lupus Erythramatosis. The Lupus diagnosis would changed my life in almost every aspect and was the beginning of the path that has led me towards medicine.    It was hard for me to deal with the diagnosis and even harder to learn my body's limitations. Every waking moment was a reminder that I was sick, and there was no comfort to be found in the medical world as there is still no cure for the disease. By this point in my life I had considered going into medicine. I had been a patient enough to know what it takes to be a good doctor. During the period before my diagnosis I had a few good doctors but I had also been faced with doctor's who didn't listen, who had no bedside manner, and who made incorrect assumptions. I knew that I would be better at these things for having suffered them. Unfortunately, at this point in my life I also knew that I was not healthy enough to be capable of withstanding the stressful years of medical school. I wanted to work near the human body, and my own personal research about lupus led me to seek out a degree in public health.    I've spent the past year going to school, working, and volunteering and I've learned through various ways that medicine is not only a path that I'm capable of, but one that I want more than anything in the world. As a full time student I have successfully taken many challenging courses. I have been working part time in a psychobiology lab learning how to perform research first hand. It was here that I discovered that although I love research, in many ways it is too disconnected from the people it is helping to be my ideal career. I spend a great deal of time in the clinics and the hospital at Boston University Medical Center and there I have observed the patient-doctor interaction and realized that I want to be involved with the people I'm helping.

Impact of Advertisements on Youth

INTRODUCTION Television and Children: Today, TV is acquiring a strangehold on the lives of the children. The impact of television has been accentuated by the rapid nuclearisation of Indian middle class homes. Children who increasingly come home to empty homes in urban India watch a great deal of television much of it unsupervised. Television is threatening the minds of children and weakening the influence of parents on children. Television the entertainer, is more popular than television the informer and the educator.Children develop basic television literacy by simply watching television; no one needs to be taught to â€Å"read† television’s symbolic code. This audion-visual medium predominates in children’s life very early. Television viewing is often part of their everyday social behavior. It is decreasing community participation. Children made use of whoever was nearby; as joint participants and as a source of information or as live audience to childrenâ€⠄¢s comments. It seems that lack of provision of special activities which children do away from home is one significant factor in the amount of television they watch.Families with more money to spend on recreation and those who live in areas where a range of facilities are available and those who can provide alternatives to television watching are at an advantage. Television is changing what children do with their free time and even the nature of interaction within the home and between the members of their family. Playtime is adjusted to watch television so is sleep and study. Television became the central factor around which children and parents schedule their work time. The maximum re-scheduling is in the case of play.Seventy seven percent of the children interviewed by Sevanti Ninan a media researcher, said they organized their play according to television programmes. Eating did not need much re-scheduling. They ate as they watched. Children are sufficiently addicted to take in t heir favorite programmes. Children constitute the major section of the viewing audience. An interested and willing audience is more receptive to learning than a group of audience who have been forced into attendance. Television for children has become a focal point of their lives.Television is considered a remedy for problematic children. Just as ads bestowed a new kind of power upon child consumers. Television seems to distrupt conventional power dynamics between child and adult. Popular media complained that the television image has usurped the authority previously held by parents and teachers. As numerous youngsters indicated that they often watched programmes which their parents disapproved them to watch. In India most of these fears are compounded by the fact that the children watch mostly film based programmes.If there is one unifying force in Indian, it is the mania for watching movies, irrespective of age, class, language, sex, or background for the vast majority of children , Hindi films and film songs are the first choice and with the kind of satellite boom that India is witnessing today, there is no lack of films on television. In the past, anxieties about parental control had to do with the fact that television was heavily promoted in families with children. During the 1950’s Western countries manufactured and retailers discovered children were a lucrative consumer market for the sale of household commodities.Even at this young age, children can exercise choice. As one of the newest household items television was quickly recognized for its potential appeal to young children. The number of television sets tend to be high in families with children more than childless couples did. Audience research showed that parents believed that television could keep their children of the streets and thus from trouble. IMPACT OF TELEVISION ADVERTISING ON CHILDREN (Between the age groups of 7-14) ‘Yehi hai right choice baby, aha!Sang two young rag-picker s as they wade through a heap of rubbish gathering scraps of metal, paper and old bottles to sell. Hips swinging and voices raised the children seemed to be caught in a spirited bubble which for instance was lifting them above the dirt and filth on which they danced. Pepsi; the advertisement on television rules the minds and imagination of thousands of children regardless of their situation. At the first glance television is colorful. It is vital alive and visually spectacular. Television and advertisements go hand in hand they are an ssential part of today’s broadcasting. Children are becoming part of a universal tribe of human beings for whom television is as real and influential as parents or a school. They are absorbing new ideas and impressions about the world mediated by the television long before they are capable of articulating their own thoughts. Television has ushered in an information revolution. It has revolutionized the concept of leisure in India. Children are l ikely to be most vulnerable population to be influenced by the contents of television transmission.Television acts as a source of information, education, entertainment and consumerism and it is through these functions that it is likely to influence the viewer. Research on television and children have concluded that television has positive and negative consequences on children. On the other hand, TV viewing helps in seeking knowledge about different things and it inhibits child’s imaginative capabilities. Revolution in the Indian advertising scene: 1980’s have turned out to be dynamic decade for Indian advertisers and marketers. The introduction of color television during Asiad in Sept. 982, and later the emergence of serials culminating in perennial favourites like Ramayana and Mahabharata along with the realization by advertisers and marketers to capitalize on this electronic medium with its tremendous visual impact when advertising crossed the Rs. 200 crore mark, in 1988-89 from only Rs. 20 crore. Advertisements directly beamed at children either as consumers or as influencers has now become an important market strategy in India today. Kids are highly skilled, however, at getting their parents to purchase what they can’t buy for themselves.In this sense, they represent considerable buying behavior. Children do not react to advertisements in a vacuum. They’re influenced by what Mummy and Daddy say, what he/she knows about the product from television, friends and other sources. The first marketers to exploit television for their child oriented product was Food Specialities Ltd. , for their Maggie noodles, which was launched in 1983, March. According to a study conducted by the Business World Magazine (Feb. 1986) it became the most successful consumer product.Another kid directed product that met with a success was in the 80’s was Rasna softdrink concentrate made by Pioma Industries Ltd. They blantantly exploited the lovable c hild artistes and the powerful medium of television. Who doesn’t remember, â€Å"I Love You Rasna† lisped by child artist Ankita Jhaveri. Their sales increased from Rs. 80 lakhs in 1982 to 25 crores in 1988. Television became the major advertising medium followed by magazines and newspapers. Biscuits and toys are two major child-oriented products that have undergone a sea change during this decade.The toy market in India is now valued at Rs. 70 crores in this organized sector alone with a growth potential of 20-25%. Not surprisingly, television is the medium of choice for most advertisers targeting the child market. Many even quite young children watch adult programming and are consequently exposed to advertisements normally aimed at adults. When it comes to children’s perceptions of television advertising, it is clear that very young children see television in a conceptual vacuum in which they cannot distinguish one from the other and know that an advertisement is trying to sell them something.They are, however, unlikely to have any useful information base, or concept of price and value, by which they can make valid judgments of the television ads. Selectivity in viewing commercials increases with age. Another reason why television is so important, apart from its window to the world position is that it is the child’s most important sources of information is which allows the use of all the effects that appeal to kids. Children have a very low boredom threshold; a penchant for images and bright colors and an ability to absorb more details than adults in a shorter period of time (Travel weekly 9 Sept. 1991).The boredom threshold of a child is frustrating low; (Marketing week 21 Aug. 1992. ) Marketing consumer products to children; Advertising to children is no plain task. They are unpredictable, difficult to research, though highly conscious of things around them. Marketing communication that is straight, simple, honest and filled wit h fun is most likely to win their confidence as customers. There are various strategies in marketing to children. A direct appeal in which the promotion is directly oriented to kids for products like pencils, chocolates, soft drinks, etc. Another approach is directed to the parents through the child.The child is used as hook to buy the product, for all sort of products including consumer durables like Videocon washing machines. Children have thus become the innocent and hidden persuaders. Babies have been employed with winning effect in ads for ages, by Glaxo, Nestle and Johnson and Johnson. The Murphy Radio baby is still on calendars all over India. Children influence parents to buy products of their choice. Children themselves make purchases of goods and services for their personal use and satisfaction. With the nuclearisation of families, children are coming home to empty homes and end up watching longer hours of television.Parents who find less time to spend with their children feel guilty and adopt a softer attitude towards requests from children ranging from cereals to computers. Mothers perceive that television advertisements influences the children and they estimate the effects of commercials by the frequency with which their children attempt to influence the purchase at home. Parents are now vulnerable to their appeal and positive parental response varies depending up on the nature of appeal used by children. According to a study conducted by D.Stone who was the Marketing Manager of the London College of Printing and distributive trades. The study was titled â€Å"Advertising and Children†. When he asked the parents, How often does your child influence you on deciding on your purchases? The findings were; Food 8. 2%, Children’s Clothes 50%, Furniture 30% Holidays 50%, Parents Clothes 20%. And how do Children Perceive their influence on adults purchases. Do your grown-ups listen to your views when they buy. Drinks 75, Shoes 65%, Clothes 6 5. 6%, Sweets 62. 0%. Holidays 35%, Soaps 33%, Parents clothes 30. 8%. Advertisements in the multi-channel environment.The emergence of the multi-channel environment in 1991 seems to have brought with it at least some modest changes in overall ad scene. Children have more diverse range of products to chose from and are being promoted, especially on the networks channels. Moreover, the amount of advertising varies considerably across channel types. Displacement factors need to be taken into account when assessing the impact of advertising on children. The most important dispositional factor influencing the affects of TV ad is age, first class and third class children are more strongly affected by TV ads than children from fifth grade children.The greatest impact of television advertising on child is felt in their language, according to teachers of Delhi school where the study was conducted by Namita Unnikrishnan. They said that children now speak to one another in a â€Å"lingo† dotted with words, ———————home————————————————– Results: Parental guidance behaviors are generally too â€Å"unfocussed† to produce desired outcomes. Parents reports watching with their children and encouraging them to view appropriate programmes failed to alter children conception and talking to them about TV was effective only when educational shows were shown.Discouragement from watching objectionable shows also made children more critical, but parents own viewing habits were not the model of behavior and attitudes that had been anticipated. The children’s age was found to relate to their TV notions and to how parents guided their viewing but not to the relationships established between guidance and perceptions. Family views: The effect of training parents to mediate their Children’s viewing on children’s comprehension of commercials. Matthews, Denise Ph. D University of Florida 1994.Children form primary and secondary classes were pre-tested for three levels of comprehension of TV advt; ability to discriminate between programme and commercial and understanding the deceptive potential of commercial. Child’s pretest ability varied widely among the three levels of commercial comprehension and ability to discriminate commercials from programme was relatively high and increased only slightly in the post test and pretest level of understanding commercial’s deceptive potential was low and remained low on the post test.However, pretest measures of understanding the intent of commercials were mixed with scores of recognition and low scores on free response items. Significant pretest increased for the experimental group in articulating intent of the commercial. It suggests that parents can be motivated successfully to appreciate their children in understand ing the TV content and that they will be most effective when tapping comprehension within the child’s zone of proximal development. The relationship between TV exposure and physical activity among the 6th grade children. Francis, Lorna Lee, Ph.D University of Orgeon, 1983. Results: indicated that while there was statistically significant correlation between TV viewing time and physical activity, the magnitude of the relationship was insufficient to be of practical significance. There was also no significant relationship between TV viewing time and level of physical fitness. Children’s physical activity and their physical fitness were relatively independent of the TV viewing time. The perceived influence of TV on achievement in children and achievement and adolescents in Thailand. Chompaisal, Swangchit, Ph.D Illinois State University 1994. The research was conducted to study the perceived influence of TV viewing on the school achievement of children and adults in Thaila nd. Study based on a sample of 2520 children and adults from 6 regions of Thailand during second semester of 93-94. Results: Reveal that the children and adults spend an average of 21 hours a week in viewing television. Students who spend fewer hours watching television have higher school achievement. Parents who monitor their child’s television viewing contribute to better school achievement.Factorial analysis shows no statistically significant relationship between motivation of television viewing and the general performance at school. Need for Study Today, television is part of child’s growing environment. It has become a window through which they view the world. Advertisement and TV go hand in hand. TV without advertisement looks an unrealistic proposition. It is no exaggeration to say that TV Programmes are made keeping in view the ad support which can help them to sustain them for a longer period of time.It is no wonder that many a beautiful programmes had to be c ancelled due to lack of sponsors. Every child is a bundle of potentiality. An interested and willing audience is more receptive to learning than a group of viewers who have been forced into audience. Children are considered vulnerable and susceptible to TV influence. TV advertisement are the creation of brilliant minds and wonderfully talented people who have but one mission in life to persuade us to buy and buy. TV advertisements are masterpieces. These dressed messages get carried to adults and the children on the same level.TV Advertisements being brief, repetitive and catchy influences the kids. Advertisements can sometimes be unfair to children since they do not have the skill and the experience to process the advertisement messages in the context of reality and needs. Many of the advertisements aimed at children show that muscle and bluster get you what you want. If you want Babul bubble gun, the quickest way is to brandish a gun. Cartoons and computer games have an inordinate amount of violence and children soon get desensitized to the violence.Questions about effects of television advertisements on television have frequently been raised by Television critics. Investigators have examined the effects of TV programmes on children, but little published research exists in this area. Conversely much research has examined effects of television Advertisements, but the focus has been on adults rather than on children. It would be native to use these sources to derive hypothesis for research studies of effects of commercials on children. The content, structure and repetitive presentation of the commercials messages are different from programmes.So the effects on children and adults should be different. Moreover, hypothesis about effects of television advertisements on children simply cannot be derived from research with adults. A fourteen-year old boy was killed in Oct’97 when he tried to emulate the bungee-jumping shown in a popular TV soft drink adverti sement. What is ads doing to children and what is the impact of TV on children’s need to be given a thorough study in this era of consumerism. After all children are the most avid watches of Television programmes. It has become a central point in their lives.For all these reasons, the overall purpose of the present research programme is to explain the effects of television advertisement on children between 7-14 years of age. Objectives of the study: To study the viewership of children’s programme on DD National, DD-II, Sony Entertainment TV and Eenadu TV. To study the awareness, exposure and comprehension and recall of ads. To study the influence of advertisements on kids buying behavour. Scope: Two schools one located in Hyderguda St. Pauls Boys High School and the other is located in Chapel Road, Sujatha Public Girls School.Kids from 5th class to 10th Class where chosen for the study. Methodology The procedure adopted for the collection of the data was a questionnair e consisting of 17 close ended questions and two sub-questions and two open ended questions were asked. Universe The Universe for the study was two schools. The classes chosen from each school were six. The Universe for the study had 600 students. Sample A stratified random sample of the universe has been taken out of these 600 students. 120 students were taken as the sample for the study. That is around 20 percent. The sample consisted of equal number of boys and girls.Ten each from each class were taken. The questionnaire were later analyzed and tabulated accordingly. The ads were monitored for this research on four channels. DD National: Viewership and reach are the highest in India. It airs its programmes in Hindi the national language of India. Children’s Programmes; Great Expectations and Heman. DD-II: Viewership and reach many not the same as DD National. Airs a lot of children’s programmes everyday from 05. 00 pm to 07. 00. These include a variety of cartoon sh ows very popular with children. Children’s Programmes: Boy meet world, Flash Gordon, Blossom, Telesoccer,Rimba’s Island, Our friend the Dolphins, Quack Pack Spiderman, Mickey and Friends, Green Teen Quiz, Dennis the Menance, Jaldi Jaldi Game show, Goof Troops, Chip and Dale, Super Human Syber Squad, Heman and the Masters of the Universe. Sony Entertainment Television: Airs its programmes in Hindi. It is a satellite channel. Airs children’s programmes every day from 05 00 pm to 07 30 pm. The programmes include comedies and cartoon shows. Children’s Programmes: Bewitched, Different Strokes, Silver Spoons, He-man, Real Ghost Busters, who is the boss? Eenadu Television:Regional Channel Airs it programmes in te local language Telugu. The usual stuff films and film songs dominate the channel. Very less children’s programmes are aired. Children’s programmes: Charlie Chaplin, Bhale Denver, Stone Boy, Baboi Dennis. The ads that are aired during these programmes were monitored from 01. 12. 97 to 15. 12. 97. The ads were as follows: Food ads: Drinks-Coco-cola, Pepsi, Health drinks-Complan, Maltova, Top Ramen Smoodles, Maggie Rich Soups, Macaroni Pack Maggie Pickle, Kellogs Wheat Flakes, Kellogs Cornflakes, Milk Bikis, Kellogs Frosties, Eclairs Gems, Wriggley’s Juicy Fruit Bubblegum, Tez Tea.Choclates-Kit-kat, Cadbury’s, Perk, Nestle Milky Bar, Parry’s Maho Lacto king, Cadbury’s 5-star, Uncle Chips, Ruffles Lays, Big Babool, Boomer, Glucogold, Bourbon Biscuits, Dabur Honey, Allens Koffees, Frolicck Ice Cream, Alpenliebe and Annapurna Atta. Babu Foods: Cerelac and Farex. Clothes and Foot Wear: Garden pure silk, Kalanjali, Action Shoes, Books and stationary: Diamond comics, Stic Colur Pens, Zee Ball Pen, Mayapuri Film Magazine, Rotomac Pens, Archies Cards, Saber Free Styles pens, Dreamland Books, Reynolds pens, Jetter pen, Camlin Velvetta Ball pen. Others:Vardhaman Knitting Yarn, Raid (Insecticide), Novin o Gold Batteries, Aron Alpha, Hero Cycles, Sunrise coffee, Royale Paints, Rohan Badam Shrim, Sunny and Maxima Watch. Toys: Funskool, G I Joe. Medicinal: Borosoft, Hansaplast, Hajmola, Megamind 2 Plus Soaps: Dove, Lux, Jai, and Palmolive. Shampoos: Organics, Lux, Sunsilk, Heads and Shoulders. Tooth Pastes: Colgate, Close-up, Pepsodent. Creams: Lakme, Nivea and Charmis. These ads when analysed can be concluded safely that they are dominated by food ads. The number of chocolate ads are higher than any other product ads.These ads employ child artists. Operational Definitions 1. Awareness: The first stage of traditional adoption process. 2. Behaviour:Conduct, manners, general course of life, treatment of others, mode of action, response to stimulus. 3. Consumer:a term used to describe two different kinds of consuming entitles: Personal consumers and organizational consumers who buy products, equipment and services in order to run their organizations. 4. Decision:A choice made from tow or more alternatives. 5. Family:Two or more persons related by blood, marriage, or adoption who reside together. . Marketing:Activities design to enhance the flow of goods, services and ideas from producers to consumers in order to satisfy consumer needs and wants. 7. Product:A product is a set of tangible and intangible attributes, including packaging, color, manufacturer’s prestige, retailer’s prestige and manufacturer’s and retailers services, which the buyer may accept as offering satisfaction of wants and needs.DATA PRESENTATION Total number of respondents-120 Boys-60 Girls-60 Do you watch TelevisionYes/NoPercent Boys60100 Girls60100 Total120100 ————— contd to page no 40 Data Analysis Majority of the respondents 80. 8% had cable connection, boys and girls were equal in this respect. About 41. 6% of the respondent watch about two hours of television daily. Children’s movies dominated the viewing time of the chidren (42 %). Followed closely by film-based programmes. 42% of the respondent liked cartoon shows. 76. 9% of the respondents said they liked ads but interesting thing to note is that though some did say they didn’t like advertisements they still could recall ads. 65. % of the respondents said they liked chocolate advertisements closely followed by 23% of clother’s and footwear ads. They liked to watched advertisements with children in action and equally adventure advertisements. It was closely followed by advertisements with sportsmen and film-stars (girls liked them more than the boys).Most os the respondents felt that advertisements did not influence them to buy the products, but few that it did influence them very much. More number of boys said that they will not pressurize their parents to buy the products where girls were equal in their positive and negative response. 5% of the respondents gave ambiguous response to the question that do they insist on buying the product af ter watching the advertisement 70% said ‘yes’ they do but for the earlier question they said they do not pressurize their parents to buy the product. 65% of the respondent said they received pocket money to spend on themselves. Majority of the respondent’s boys and girls said they saved the money that they got as pocket money. Most of the respondents recalled chocolate advertisements more than any other.All the girls recalled ’Perk’ advertisement more than any other. Important thing was that respondents who said they did not like advertisements too recognized at least three to four advertisements. Suggestions for further study: Subsequent research must fulfill methodological requirements (1) In order to investigate earlier development in watching behavioral reactions to advertisements, sampling must include children younger than those in those in the present research that is from three to seven year old. 2) Sample can be increased from a mere 25 per cent to around 50 percent so that generalizations can be made more freely. (3) Sampling can be done even from rural areas. There is a boom in television viewing in rural areas too. (4) Research is needed to determine why some children and adolescents too develop negative feeling towards advertisements. (5) Research needs to be done into why younger children have high attention span of advertisements than older children that is children above 14 years have a less attention span.